S.E.O ( Search Engine Optimize )



What it S.E.O (Search Engine Optimize)
 
Over all SEO is a technique to make our website is on the first page in the search engine google or other search engines like Bing search engine and Yahoo search engines, but more popular is the Google search engine.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.


Why does my website need SEO? 

there are several aspects that affect SEO, ranging from the choice of words to other links leading to your website. In simple terms SEO can be considered as a way to make the structure of your website easily understood by search engines

the majority of website traffic is generated by search engines such as Google, Bing, and Yahoo! While social media can increase traffic to your website, but search engines remain the primary navigation method used by internet users.

Search engines are unique because they can generate targeted traffic, that is, those who are really looking for what you offer. Therefore, if the search engines can not find your website or can't add your content to their database, then you will lose a golden opportunity to get visitor traffic to your website!

Why search engines can not find my site without SEO

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. 

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

  

White Hat SEO and Black Hat SEO 

 

White Hat SEO

SEO is the use of white hat SEO techniques are used positively in other words the technique that is recommended by the search engines. the following is tehnique SEO

1. Back link

A backlink is a link from the web page link others in pairs in the article of the website owner, with the aim of providing recommendations for an article or website visited by the visitors of the website.

to get it of course we have to have a good article, and also have a good relationship to the owner of the site. to make it more relevant to the article we should we look for sites that have the same topic or niche. there are several ways to get backlinks, first by visiting a site that has the same niche with us, then contact the owner of the site on our desire to get a backlink from his site, but it would be nice if we link these sites to link to our site first.

2. On Page SEO 

On Page SEO is optimizing our web page by creating articles that attract visitors and of course the article the work itself is not the result of copy and paste articles belonging to someone else, if it is not able to make the article you can buy from others, many people who rent out their services in making article as in fiverr, only costs $ 5. the price for each type of work at the site is about $ 5, in addition to an interesting article page of the site should also be easily accessible or does not take long to open the site

 3. Off Page SEO

Off Page SEO is to promote our web page using social media such as facebook, twitter, tumbrl, and to Google itself has provided google plus, if we make arrangements on our site to automatically share the page google plus, then every article we are in upload to the website will immediately appear on the page google plus, of course, we must have friends in advance so that many who see our website, the more linkgkaran our friendship on google plus, the more likely to get a lot of visitors from google plus. 

4. Keyword

besides three things above keywords become important in the activities of a search in a search engine, make good keywords in the title of your article there are two types of keywords that short tail keywords and longtail keyword each have advantages and disadvantages yourself you are decisive for use which

Black Hat SEO

Blackhat SEO techniques aim to make our web page quickly indexed by search engines using a variety of ways to trick the algorithm of the search engine is, of course, it will not last long, because the more the ability of search engines like google is getting better. The following are some of the ways black hat SEO techniques 
1.Keyword Stuffing 

Keyword stuffing is a black hat method by placing a wide variety of key words with various variants of keywords as well as taking into account the number of times the keyword is written on a page. Such as learning mathematics, everything in the account. such as keyword stuffing that is done so that It looks neat and relevant posts with keywords written by the site owner
 2.Hidden Text or Invisible TextHidden 

text or invisible text a seo techniques to disguise and hide the text, so it is not visible to visitors under normal conditions.In addition to hiding, hidden text technique is also performed by inserting a small and hidden letters with html code, no frames or "alt" attribute.
 3.Meta Tag Stuffing 

Method / technique of stuffing the meta tag optimization seo method by means repeat a keyword / keywords in meta tags, and using keywords in the meta tag that has no relation to the content of the site / blog.

4.Doorway Page


 Techniques doorway page is a site with little content, but full of keywords and phrases. This page is designed to be in a high ranking in search engine results. Usually doorway page using the link "Click here to enter". Once found a page of the website? if you notice, it means your site / blog using doorwar page optimization that is in the first position of search engine results.

5.Scraper Site 


Scraper sites are sites created with specific programs to attract search engine robots that are on the main page of search results. Or also take content from other websites and content processing software tententu as if a fresh and unique content. Sometimes websites scraper position can be higher than the original website. 
 6.Article Spinning 

Article spinning technique is a technique to rewrite the article conforming it to the desired keyword in order to avoid duplication of the content of the search engines, especially Google.

7.Link Building Software 


Techniques to build and increase the number of links to a particular website using link building software. What is its purpose? the goal that the search engine thinks that the website / blog has a high credibility because they have many links from other websites.
  
8.Link Farms

 Link farms are seo techniques by exchanging reference web pages to each other or exchange links. The goal of link farms to boost other sites linked to a website / blog. 
9.Hidden Link 

Techniques hidden links is done by hiding the link that is not visible to visitors. 
10.Page Hijacking

Techniques Page hijacking is done by copy paste content from popular sites then redirect visitors to sites that have nothing to do with the original site, could even redirect visitors to malicious sites that contain viruses.

11.Only Ad Pages 

Only pages containing all of the ads and show to visitors before they see the actual content. 
12.Blog Spam

Blog spam is done by installing wordpress by disabling the Akismet spam protection. Then post a few pages of their targeted keywords and let spammers fill their blog. After many spammers commenting on blogs. they will remove the link out. 
13.Domain Grabbing 

Domain grabbing is seo techniques to buy the old domain that fails then resell the website through the domain selling sites.
That understanding of SEO and some kinds of techniques in optimizing your site, you should be aware of black hat SEO techniques do make your site quickly up the rankings on the search engine pages such as Google, but it will not last long. better to use white hat SEO to make your site better rankings in the search engines 

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